Toby Keith is releasing a new single called “Drunk Americans” on October 14th!

Written by Brandy Clark, Bob DiPiero and Shane McAnally, the song celebrates those communal moments when glasses go up and the barriers that separate us all come down. “We ain’t east, we ain’t west. We ain’t left, we ain’t right. Ain’t black, we ain’t white … we just came here to drink,” Keith sings as the tune opens, cheering the folks who “all sing it wrong … but we all sing along.”

Also today, the #DrunkAmericans Challenge launched on tobykeith.com. Over the next four weeks, fans can enter multiple times by completing tasks such as sharing a tailgate photo on Instagram, tweeting their favorite lyric from the song and listening to “Drunk Americans.” Prizing includes a custom Toby Keith beer pong table, cornhole boards, Yeti cooler and a tailgating tent.